Introducing Londunn + Missguided, an exclusive collaboration with global fashion icon Jourdan Dunn. As a super model turned mother, and now creative director, having been her own journey, Jourdan is on a mission to inspire confidence in women the world over. Staying true to her London street style heritage, the collection arrives in an effortless mix of athletic- luxe sportswear re-imagined, designed to flatter any woman's body shape and empower. Her life mantra leads the movement of the collaboration: 'You owe it to yourself, set the world on fire'. The collection is yours, shop now...
Introducing LONDUNN + MISSGUIDED by Jourdan Dunn. The campaign embodies a powerful message derived from Jourdan's personal mantra 'You owe it to yourself, set the world on fire', shot by London-born film maker and photographer Dexter Navy, who is regarded as one of the most innovative and exciting talents in the industry having worked with ASAP Rocky and Kanye West. Dexter helped to bring the aspirational, raw, candid, realness of the collaboration to life. Watch the campaign now.
Splice T-Shirt Coming Soon
Introducing the LONDUNN + MISSGUIDED female collective. These women were hand picked by Jourdan to help bring the campaign to life. These are women with a message, and this is how they are setting their worlds on fire...
Meet Jourdan Dunn. Super model turned mother, and now creative director, having been her own journey, Jourdan is on a mission to inspire confidence in women the world over. Staying true to her London street style heritage her vision for #LONDUNNxMISSGUIDED was to create an effortless mix of athletic luxe sportswear re-imagined, designed to flatter any woman's body shape and empower girls on the go in the world today.
Meet Rina Sawayama. The tangerine haired singer from London who's music is a mix of digi pop and early 00's RnB. Rina has been featured in powerhouse publications such as Dazed and Vogue, profiled not only for her musical talents but for her passion for vocalising her concerns about female beauty standards the world over.
Meet Leomie Anderson. Model Leomie is carving out quite the career walking for the likes of Julien Macdonald and Kanye West in his Yeezy shows, she also landed a coveted spot as a Victoria's Secret Angel. Leomie is also the founder of Lapp the Brand, an online community for women to talk everything from sex to equal rights to body shaming. Lapp also create thought provoking clothing, one such item is the 'Pussy grabs back hoody', that has been worn by the like of Rihanna herself.
Meet Braina Laviena. LA based model Braina doesn't just work the camera for the likes of Yeezy and Elle USA, she can actually work a camera and when she isn't looking fire in front of one, Braina is a keen photographer. She is also a vocal feminist often using her standing as a model as a platform to address key issues that affect women globally for the likes of Metal Magazine and ID...she is the epitome of GRL PWR.
Meet Rainy Milo. Singer, songwriter Rainy takes influence from artists such as Amy Winehouse, Frank Ocean and Sade, to create her unique RnB meets laid back Jazz sound. Despite what others said, Rainy took the brave decision to leave school at 16 to set her world on fire and pursue her dream career in music, and she's never looked back.
Meet Georgia Palmer. 17 year old Georgia is one of Storm models faces to watch, beautiful inside and out Georgia who hails from Birmingham has already modelled for iconic British brands such as Boy London and has featured in fire publications such as Hunger magazine. We expect big things from Georgia.
As a super model turned mother, and now creative director, having been her own journey, Jourdan is on a mission to inspire confidence in women the world over. Staying true to her London street style heritage, the collection arrives in an effortless mix of athletic-luxe sportswear reimagined, designed to flatter any woman's body shape and empower.
"MY LIFE MOTTO IS YOU OWE IT TO YOURSELF SET THE WORLD ON FIRE"
"LOVE IS SOMETHING YOU SHOULD FEEL FOR YOURSELF, OTHERS AROUND YOU, YOUR ENVIRONMENT, IT JUST FEELS RIGHT"
"FEMALE EMPOWERMENT MEANS NOT TEARING EACH OTHER DOWN, SUPPORTING EACH OTHER"